The art of creating relevant demo data

If it is one thing I have learned throughout the years, it has been to produce relevant demo data. Whatever you do, NEVER use data with the name “test”. The second a potential customer doesn’t relate to your presentation, they will loose focus.

Try to understand your customer before demo, and ask them to give some names of companies and products they sell. In the beginning your demo might only bee within a group of people that actually want your product, but eventually you might have to present to the people who hate change. It takes a little more time, but can be worth it in the long run.

A sample list you could as for in regards to sales demo could be:
1. List of 2-3 sales people
2. Short list of customers
3. Customers contacts (names only)
4. List of typical products/services they sell
5. A sample report of sales activity – Only if you have the time

It might sound stupid, but you have to remember that you are the person about to introduce change to the organization. Not many people are happy about change, and therefore you need to pay attention to the small details to keep their interrest.

1-4 are fair pieces of data that you easily can enter. Nr 5 is something I would do only if you had the time. A sales report might reveal a lot of fields/categories/processes they currently use. This can have a lot of value to include in your Oppty, but it might also take to much time to configure.

This blog is a part of a series of “Demo Sales – Simple Sales“, so I will only show simple examples. The demo I will be showing is based on sample data from MS.

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